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PCR Color Prediction Service

A Digital Tool To Support PCR Resin Coloration

Avient’s Color Prediction Service digitally illustrates the color possibilities or limitations of certain types of PCR, simplifying the overall decision-making process for brand owners and technical colorists. 

Based on color science and proven by scientific data, the digital tool can decrease complexity where different grades of PCR are used and is able to help optimize the ratio of virgin resin to PCR, in order to achieve the best acceptable rendering. 

The PCR Color Prediction Service can help shorten the time-to-launch of new product ranges, allowing fast and reliable checks prior to initiating sample development. 

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Recycle Solutions

Impact

  • Helps transition to high levels of PCR
  • Facilitates transfer from one PCR to another
  • Works with mixed grades of PCR, both rPET and polyolefins
  • Covers transparent, translucent & opaque colors
  • Globally available with local expertise

Resources

Sustainable Material Answers – Circular Economy

Sustainable Material Answers – Recycled PET (rPET)

Resources
NAME CATEGORY DESCRIPTION  
Achieving Bright, Beautiful, Sustainable Packaging by l'Oréal and Avient Webinars & Videos Find out how Avient helped L'Oréal achieve color consistency across their global PCR packaging with the PCR Color Prediction Service. View
Avient PCR Color Prediction Service - Product Bulletin Product Bulletin Service description, key characteristics and markets & applications View
Avient's Digital Color Prediction Service for Post-Consumer Recycled Content Webinars & Videos Discover our digital color prediction service for polyolefins and polyethylene terephthalate (PET) resins that uses sophisticated technology to illustrate the color possibilities or limitations of certain types of PCR. This can help simplify the overall decision-making process for brand owners and technical colorists, and help shorten the time-to-launch of new product ranges. View
Redken Shampoo Bottles by L'Oreal Application Snapshot Created a process with L’Oréal to overcome PCR coloring challenges and simplify recycled resin coloration for global consistency View