World Class Manufacturers are those that demonstrate industry best practice. To achieve this, companies should attempt to be best in the field at each of the competitive priorities (quality, price, delivery speed, delivery reliability, flexibility and innovation). Organizations should therefore aim to maximize performance in these areas in order to maximize competitiveness.

ColorMatrix Europe embarked on its first WCM program in 2000 in partnership with Cranfield University and Business Link. The program ran over three consecutive years and introduced benefits to the whole ColorMatrix Group in terms of efficiency, cost reduction, process control and change management.